Digital legacy The conversation When someone dies
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About GoodLeaving

We built the resource we couldn't find.

When a family faces the practical reality of death — planning ahead, helping a parent, or dealing with the aftermath — they go online and run into two problems. Information that's trying to sell them something. And information that's technically correct, but scattered, clinical, and hard to use in a real moment. GoodLeaving exists to fix that.

Why we exist
The issue isn't a lack of information — it's how it's delivered.

End-of-life planning, digital legacy, and what to do after someone dies are things every family deals with. But most resources treat them as administrative processes, not human situations.

Service providers — funeral directors, solicitors, financial platforms — often publish useful information. But it's written within the context of what they sell. It assumes prior knowledge, focuses on transactions, and rarely reflects the emotional reality of the situation.

GoodLeaving is built differently: clear, practical, and designed for people, not professionals.

How we work
A for-profit resource. With nothing to hide about it.

GoodLeaving is a for-profit resource. We make money through affiliate partnerships, advertising, and digital products like guides.

That doesn't change how we approach the content.

We don't recommend services because they pay us. We use revenue to support the work — not shape the conclusions.

When there's an affiliate relationship, we make it clear. When there isn't, we say that too.

The problems we're solving
Three things that make this space harder than it needs to be.
Problem
Biased information
Much of what exists is written to drive a purchase. It tells you what to buy before it helps you understand what you need.
We focus on helping you understand your options first.
Problem
Fragmented guidance
Answering simple questions often means jumping between dozens of government sites, support organisations, and forum threads.
We bring everything into one place, structured around real-life situations.
Problem
Lack of human context
Most content ignores what people are actually going through. The practical and emotional are treated as separate — they're not.
We don't separate the practical from the emotional.
What we stand for
Three things we refuse to compromise on.
Objectivity over convenience
We cover services honestly — whether we earn from them or not. Our editorial conclusions are not for sale.
Clarity over complexity
Plain English isn't a style choice. It's the baseline. If someone can't use our content in a difficult moment, we've failed.
Depth over shortcuts
We aim to be the place you don't have to leave to understand what to do next. Everything in one place, properly done.
What's on GoodLeaving
Guides, reviews, and tools — built for real situations.
01 Digital Legacy Planning Your online life is bigger than you think. → 02 Having the Conversation Most families avoid this conversation until a health crisis forces it. → 03 When Someone Dies The week after a death is overwhelming. →
Editorial standards
How we keep ourselves honest.
Primary sources
Government sites, official documentation, and regulated providers — not secondary blogs or unverified claims.
Clear monetisation
Affiliate relationships are disclosed, always. When there isn't one, we say that too.
Ongoing updates
Laws, pricing, and policies change — so we review and update content regularly. Every page shows when it was last updated.
Corrections policy
If something's wrong, we fix it transparently and promptly. editorial@goodleaving.com
Start with the free checklist
Everything a family needs - digital accounts, wills, what to do after a death - in one calm, clear document.
Get the free checklist